Digital Marketing

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Why your company needs a digital business model
At the 2018 MIT Sloan CIO Symposium, Stephanie Woerner of the MIT Sloan Center explained how CIOs can create a plan for digital transformation.
Alison DeNisco Rayome
TechRepublic
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Facebook messaging or live chat software?
Facebook has announced a (free) version of Messenger for use by businesses on their websites. Talk goes that this add-on will swallow the live chat market whole and spell the end for all rival web chat solutions.
Howard Williams
Marketing Tech News
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What does 2018 have in store for marketers: Industry predictions
As 2017 comes to an end, it is time for those involved in the marketing industry to look forward to what the next 12 months could hold.
Colm Hebblethwaite
MarketingTech
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Investing in Millennials, "the Next IT Buyers"
If you believe, like one Data Center World speaker does, that millennials will continue to command the attention of smart organizations, then MILN might provide an interesting investment opportunity.
Karen Riccio
Data Center Knowledge
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PPC Mistakes That are Costing You Money
As a small business owner, you must carefully consider where each of your marketing dollars goes. Not a penny can go to waste if you plan on making it past your first few years of operation.
Tina Courtney
Site Pro News
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5 online advertisements to stay away from (No. 4 is the worst)
You won`t believe this new Facebook scam. People just like you are being tricked out of their money and it`s easy to understand why.
Kevin Downey
Komando
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Facebook Live Is the Only Honorable Place to Turn an iPhone Into a Fidget Spinner
Video editing is for gloryboys.
Jason Koebler
Motherboard
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15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration
No other B2C industry has thrived on Instagram quite like the fashion industry.
Karla Cook
Hub Spot
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Using Pinterest to Power Your Online Marketing
A powerful, highly visual site with more than 150 million active monthly users, Pinterest is a promising channel for anyone looking to sell anything online.
Julia McCoy
Site Pro News
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10 Must-Use Tools for Twitter Marketers
Twitter is probably the most effective social media platform for digital marketers.
Disha Dinesh
SitePro News
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Social Media Campaign: The 6-Part Process to the Perfect Campaign
The influence and involvement of social media in our daily lives is undeniable.
Oyekunle Damola
SitePro News
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10 Reasons Why You Should Use Social Media For Business
Social media is the heart of the Internet. According to an eMarketer report, an average of one in four people use social media worldwide; that’s a staggering 2.206 billion active social media accounts recorded in August 2015.
Joshua Seddon
SitePro News
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Five Ways to Generate Leads from Your Blog
Many more interesting things have been said about blogging, but does that mean you’ll automatically experience a boost in leads to your business if you start a blog?
Tobi Bamidele
SitePro News
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19 Free Social Media Tools To Smoke Your Competition With
To Smoke Your Competition With
visual.ly
SiteProNews
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Social Media Definitions: The Ultimate Glossary of Terms You Should Know
For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. 
Carly Stec
HubSpot
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How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
With more than 1.4 billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers
Carly Stec
HubSpot
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Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015
What other Facebook advertising trends have been uncovered lately? Check out the infographic below from Invesp for interesting statistics
Lindsay Kolowich
HubSpot
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6 Things to Check Before You Launch a Social Media Campaign
Creating a successful campaign for a client requires a considerable amount of planning, data, and yes, creativity. Getting the right balance of all the elements takes patience, knowledge, and the ability to execute.
Lux Narayan
HubSpot
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10 Powerful Reasons Your Business Needs Google+
Although Google+ is not the most popular social media site, it is a powerful tool for your business and should not be ignored
Terri Seymour
SitePro News
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Mad Adventures In Social Media Marketing
I discovered the enormous power of social media quite by accident, and I wasn’t even looking for it. I remember it clearly, it was a Sunday afternoon in October of 2007. I was checking my log stats
Titus Hoskins
Site Pro News